In this article, we identify 5 key patterns to know if your business idea is good. A startup takes a tremendous amount of energy and commitment. Considering the effort involved, it is very important to realise whether the idea is worth pursuing.

Although a startup is a passionate affair, you must temper it with business sense to assess your chances of success. These 5 questions help you to identify if your business idea is worth the effort.

1. What value-addition does your business idea create?

Value-addition is one of the key purposes of a startup. As we highlighted in the previous post about what is a startup, the…


This article answers the most common questions about a startup. Key questions we cover are — what is a startup, definition and difference with a small business. If you have any specific questions, please comment below. I’m eager to help.

What is a startup?

According to Investopedia, the startup is a company that started to bring a unique offering into the market. Technically a startup is any new, emerging business intended to grow. Most new businesses pride themselves in offering unique services.

Startup Vs Small Business

The proposed/planned rate of growth differentiates startups and small businesses. Small businesses needn’t intend to grow as aggressively. In fact, many small…


Unhappy Customer: It is a difficult job being in customer service. However, it is one of the most important roles in keeping the company operations going from a customer perspective.

Having been in tech enabled startups before, I can appreciate how important strong customer service has been in our sales pitches. We have even lost some sales pitches with large clients because our support size did not appear adequate for such businesses.

This article is about dealing with unhappy customer and managing expectations. Customer service has utmost respect from me for the hardship they go through on some difficult calls…


This article details the common AI traps startups fall into. In general, it is very exciting to talk about Artificial Intelligence, Machine Learning and its possibilities. However, there is still a question at large as to how ready the market is.

Of the technologies that make common rounds in the startup world — Machine Learning, Quantum Computing, Block Chain are probably the most common trends. Not only startups, but the investors too seem to be swayed by the buzz words.

I recall an investor conversation about why our AI software is not going to use Block Chain technologies. It almost…


It wasn’t long ago when I came across this phrase: Invisible funnel for marketing. Naturally I was curious about it to find out more and explore whether it can actually work in a startup context.

As with most articles, you know very well by now that the answer is “It Depends”. Having said that, we will explore this in a subjective manner to explore the pros and cons of having this as your startup marketing strategy.

What is Invisible Funnel?

So what is this invisible funnel? Most marketing lingo talks about funnels, converts, pipelines etc which form the very basics of the marketing exercise…


Maslow — The Hierarchy of Needs: I have been wanting to write about the hierarchy of needs for quite some time. During the early days, this was one of the theories which had a formative impact on understanding people.

Although the theory belongs to the 1940’s and a lot of it is not as valid anymore. I still find some of it valuable enough for us to derive use from and define our leadership strategies:

The 5 hierarchy of needs as per Maslow are:

Source: By Chiquo — Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=77918631

Food, water, etc — the very basics. In a modern-day work environment, I would classify…


Micromanagers: This post is dedicated to the micromanagers within us. The more experience I gain in the business sector, I realize that there’s an ounce of micromanager left inus in a certain shape or form. This discussion is dedicated to finding the ones among us and its relevance in a leadership position,

As a business leader, the first question we must ask ourselves is — What is expected out of me from this role? Of course, there is a natural list of requirements in the form of -> quality of output, timeliness, business priorities, profits — the list continually goes…


Normally, there are two ways to arrive at the price for a service/product in startup phase. This discussion focuesses on cost-based pricing in startups with a fundamental question — is this a valid method of arriving at your price point.

Is cost based pricing valid for startups?

I find the cost based pricing model rather difficult as a startup. The theory behind the cost based pricing model is to add up the costs in product development/service delivery process.

As a startup, the initial focus through the MVP or agile based approach is to get the product out ASAP. If I extend the same logic to fast moving…


Hiring in Startup: As we continue to touch upon various facets of a startup, I would like to talk about the hiring process and how to get the most we want.

As a startup, it is incredibly difficult to attract the right kind of talent and ensuring that they stick with you through the journey. An ideal world would present itself with a key resource with the perfect skillset and an attitude to make a difference. Often, the reality has been

The Myth Buster

  • Expert talent is not cheap or affordable, they always have better offers in hand. How can you ensure to…

Satisfier Dissatisfier Theory: The discussion takes me back to the old management philosophy — satisfier dissatisfier theory by Fredrick Herzberg in his two factor theory of motivation . I have however adapted it to impress the aspects of product development and ensuring that product priorities are efficiently managed to satisfy the key tenets of product management — business, customer and product. On that note, we tackle satisfiers and dissatisfiers in the context of product devleopment with certain allusions to product prioritisation for new and upcoming features.

Satisifer Dissatisfier Theory

What is a Satisfier?

A satisfier is a feature which makes a customer/user happy. This is a feature…

Vinay Nagaraju

Head of Products: 10+ years experience in scaling businesses, product management and Team Building. Passionate about business innovation, product management

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store